16 research outputs found

    Tabulator Redux: writing Into the Semantic Web

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    A first category of Semantic Web browsers were designed to present a given dataset (an RDF graph) for perusal, in various forms. These include mSpace, Exhibit, and to a certain extent Haystack. A second category tackled mechanisms and display issues around linked data gathered on the fly. These include Tabulator, Oink, Disco, Open Link Software's Data Browser, and Object Browser. The challenge of once that data is gathered, how might it be edited, extended and annotated has so far been left largely unaddressed. This is not surprising: there are a number of steep challenges for determining how to support editing information in the open web of linked data. These include the representation of both the web of documents and the web of things, and the relationships between them; ensuring the user is aware of and has control over the social context such as licensing and privacy of data being entered, and, on a web in which anyone can say anything about anything, helping the user intuitively select the things which they actually wish to see in a given situation. There is also the view update problem: the difficulty of reflecting user edits back through functions used to map web data to a screen presentation. In the latest version of the Tabulator project, described in this paper we have focused on providing the write side of the readable/writable web. Our approach has been to allow modification and addition of information naturally within the browsing interface, and to relay changes to the server triple by triple for least possible brittleness (there is no explicit 'save' operation). Challenges which remain include the propagation of changes by collaborators back to the interface to create a shared editing system. To support writing across (semantic) Web resources, our work has contributed several technologies, including a HTTP/SPARQL/Update-based protocol between an editor (or other system) and incrementally editable resources stored in an open source, world-writable 'data wiki'. This begins enabling the writable Semantic Web

    Amygdala inputs to prefrontal cortex guide behavior amid conflicting cues of reward and punishment

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    Orchestrating appropriate behavioral responses in the face of competing signals that predict either rewards or threats in the environment is crucial for survival. The basolateral nucleus of the amygdala (BLA) and prelimbic (PL) medial prefrontal cortex have been implicated in reward-seeking and fear-related responses, but how information flows between these reciprocally connected structures to coordinate behavior is unknown. We recorded neuronal activity from the BLA and PL while rats performed a task wherein competing shock- and sucrose-predictive cues were simultaneously presented. The correlated firing primarily displayed a BLA→PL directionality during the shock-associated cue. Furthermore, BLA neurons optogenetically identified as projecting to PL more accurately predicted behavioral responses during competition than unidentified BLA neurons. Finally photostimulation of the BLA→PL projection increased freezing, whereas both chemogenetic and optogenetic inhibition reduced freezing. Therefore, the BLA→PL circuit is critical in governing the selection of behavioral responses in the face of competing signals.National Institutes of Health (U.S.) (Award 1R25-MH092912-01)National Institute of Mental Health (U.S.) (Grant R01- MH102441-01)National Institutes of Health (U.S.) (Award DP2- DK-102256-01

    Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

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    This historical study contributes to the extensive literature on comparative advertising by examining the causes and consequences of comparative advertising wars; that is, when one advertiser responds to a direct or implied attack by another advertiser. Primary and secondary sources consist of articles published in historic and contemporary marketing and advertising trade journals, such as Printers’ Ink, Advertising & Selling, and Advertising Age. The findings reveal that well-publicized advertising wars occurred frequently between major U.S. advertisers throughout the twentieth century and into the twenty-first, and that they most often occurred in product and service markets characterized by intense competition. Many, if not most, advertisers’ principal motive for responding to a comparative advertising attack has been emotional rather than rational. The findings also reveal that advertising wars often became increasingly hostile, leading to negative consequences for all combatants, as well as a broad and negative social consequence in the form of potentially misleading advertising.Yeshttps://us.sagepub.com/en-us/nam/manuscript-submission-guideline

    Competition and Combative Advertising: An Historical Analysis

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    Fred K. Beard (PhD, University of Oklahoma) is a professor of advertising in the Gaylord College of Journalism and Mass Communication, University of Oklahoma. His research interests include comparative advertising, advertising humor, and advertising history. His work has appeared in the Journal of Advertising, the Journal of Advertising Research, the Journal of Business Ethics, the Journal of Business Research, Journalism History, the Journal of Historical Research in Marketing, the Journal of Macromarketing, and the Journal of Marketing Communications, among others.Yeshttps://us.sagepub.com/en-us/nam/manuscript-submission-guideline

    Tabulator Redux: Browsing and Writing Linked Data

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    second frame shows information within that source expanded, the third frame shows another source within that source expanded, and finally, the last frame shows that the label of that source has been edited from “Music and artist data interlinked ” to “Music and artist data linked on the Semantic Web” A first category of Semantic Web browsers was designed to present a given dataset (an RDF graph) for perusal in various forms. These include mSpace, Exhibit, and to a certain exten

    The ethno-graphy of prices: On the fingers of the invisible hand (1922-1947)

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    International audienceThis article is part of a project examining the long-term process of price display digitalization, ranging from manually written prices to contemporary electronic shelf labels. Based on the etymology of the term ‘digital’ (from digitus, finger or toe), we intend to show that the display of prices in retail settings surprisingly rests on a long-term digitalization process that started in the early 20th century. The study is based on a systematic reading of the trade magazine The Progressive Grocer during its first decades (1922-1947). This magazine assisted independent American grocers in their move from counter-service to self-service, and in facing the challenges of new competitors like chain stores and supermarkets. In this process, the disclosure of prices and their proper writing—their ethno-graphy—was central. We focus on a crucial and transitional period: the move from coded to open prices. This period entailed a double development of price ‘fingerization’ (using the fingers to write the prices) and price ‘de-fingerization’ (getting rid of handwriting thanks to novel price tag and printing devices). Ethnographying these mundane evolutions illuminates the role of the fingers of the invisible hand that animates the market, so to say
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